By 1960, Chevrolet became more committed to racing the Corvette, despite the 1957 AMA ban, which discouraged manufacturers from racing for public relations and cost reasons. By the end of the decade, most Detroit automakers had disregarded the agreement, investing heavily in racing due to the positive PR it generated. Although seen as irresponsible by some safety advocates, this focus on racing boosted showroom sales. The phrase “Race on Sunday, sell on Monday” soon echoed throughout Detroit.
By 1961, the first-generation Corvette had evolved significantly. While still using the 1958 body style, the design was streamlined with less chrome, simplified ornamentation, a refined grille, and a redesigned rear, foreshadowing the 1963 Sting Ray. The Corvette came with many standard features, including a tachometer, seat belts, sun visors, dual exhaust, carpeting, an electric clock, an outside rearview mirror, and seven exterior color options.
Corvette sales hit a new record in 1961, the final year for the 283 CI small-block V-8. The high-performance RPO 354 Fuel-Injected 283 CI V-8, priced at $484.20, delivered 315 horsepower and powered 1,462 Corvettes that year, offering ultimate performance.
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